A white label SaaS product that gives fitness club owners the power to manage their online content, on demand videos, stream live classes, book PT sessions and build workouts for their members. The product also ships with an admin dashboard that allows club owners to manage their club's data effectively.
The style of the interface was designed to be clean, easy to understand and easy to navigate. Typographic Hierarchy as well as use of colour and images played a big role in allowing the user to perform tasks with minimal effort. Each screen was reviewed and the top user actions of that screen were identified. I then placed the most visual emphasis on the button or areas of that screen where those actions can be performed.
Consideration was given to both the club and the members. On the club owner's side I designed a powerful analytics data to allow real-time evaluation of data such as number of members, class popularity, revenue breakdown and personal training appointment management. The software also featured a carefully considered on-boarding process to reduce the learning curve for the user.
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